E19: Sacred Money Archetypes: How Understanding Your Money Personality Can Change Your Photography Business

Sacred Money Archetypes Aren’t Woo — They’re the Secret Sauce to a Thriving Creative Biz

Photogs, let’s talk about the big, scary, often-ignored elephant in the studio: money mindset. Not pricing. Not “how to book more clients.” I’m talking about your relationship with money — the stories, the habits, the beliefs that are quietly running the financial side of your biz while you’re over here wondering why you’re burnt out, broke, or in a weird push-pull with your bank account.

In this episode of RAW Edit, we brought in the queen of conscious finance, Kelly Marshall of TerraCare Financial, to spill the tea on how understanding your Sacred Money Archetypes can change everything.

No fluff. No “just raise your prices.” We’re talking deep, identity-level shifts that can help you keep your money, grow your money, and feel good about making money doing what you love.

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Sacred Money Archetypes: Know Yours, Grow Your Business

If you’ve never heard of Sacred Money Archetypes before, here’s the TL;DR: we all have a money personality. Actually, we all have 3 dominant archetypes that shape how we see, use, and feel about money.

Sarah’s an Accumulator. Kelly (the guest, not the host!) is a Romantic-Celebrity-Connector blend. The difference in how they view and handle money? Wild. But that’s the whole point — there’s no one-size-fits-all system here.

Here are just a few of the archetypes we break down:

• Ruler: High achiever, constantly chasing the next win. Amazing leader but can burn out without rest.
• Accumulator: The saver. Loves security. Great at money management, but can get stuck in fear.
• Connector: Heart over spreadsheets. Avoids looking at numbers, but has incredible business instincts.
• Alchemist: Transformation junkie. Has huge dreams but might feel guilty charging for them.
• Celebrity: Loves luxury, visibility, and beautiful experiences. Needs to be mindful of overspending.

See yourself in one (or three)? That awareness alone is a game-changer.

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Sacred Money Archetypes Help You Ditch Shame and Build Confidence

This isn’t just a cute quiz. Understanding your archetypes lets you:

• Stop copying other people’s money strategies that don’t work for you
• Set prices and budgets that feel good (not scary)
• Let go of guilt and shame around debt, spending, or saving
• Build a biz that aligns with your actual values (not just hustle culture BS)

Kelly shares how knowing her own archetypes helped her build a values-driven business that supports her lifestyle and her team — without burnout. She also gets real about Profit First, how not everyone needs it right away, and why “money management” needs to look different depending on your archetype.

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Your Money Mindset is Running the Show (Even If You Ignore It)

If you’re a photographer who’s ever:

• Felt weird charging “too much”
• Spent on gear but not systems
• Had a knot in your stomach during tax season
• Avoided looking at your Stripe account for 3 weeks

…then babe, your money mindset is waving a red flag. And it’s not your fault. But it is your responsibility.

Understanding your Sacred Money Archetypes is the first step to healing your relationship with money — and building a biz that supports you.

Want to find out yours? Take Kelly’s free quiz here and DM Sarah your top 3. Let’s talk about it, bestie.

Connect with Kelly:

• Website: www.kellymarshall.com
  
• Instagram: @kellymarshallmoneycoach
  
• Free Sacred Money Archetypes Quiz: www.kellymarshall.com/quiz
  
• Work With Kelly: www.kellymarshall.com/services