As photographers, we know that word-of-mouth marketing is powerful—but did you know that your Google Reviews can act as digital word-of-mouth, bringing in new clients while you sleep? In this episode of the RAW Edit Podcast, we’re chatting with Christine Dammann, a San Diego-based family photographer, about how to leverage Google Reviews to grow your photography business.
Christine is a master at building relationships with her clients and ensuring they have an incredible experience. Her approach to client feedback and online visibility has helped her business thrive, and today, she’s sharing her best strategies with us. Whether you’re struggling to get reviews or aren’t sure how to use them to your advantage, this episode is packed with actionable tips you can start using today.
Online reviews are often the first impression potential clients have of your business. According to recent studies, 92% of people trust online reviews as much as personal recommendations. If you’re not actively collecting and optimizing your Google Reviews, you’re missing out on a powerful marketing tool.
Christine walks us through:
✅ How to encourage clients to leave a review without feeling pushy
✅ The SEO benefits of Google Reviews and how they help you rank higher
✅ The best way to respond to both positive and negative feedback
✅ How to turn client testimonials into marketing content
✅ Why a strong client experience is key to getting 5-star reviews
One of the biggest takeaways from our conversation with Christine is that client experience directly impacts your reviews. When you go above and beyond for your clients, they’re more likely to leave glowing feedback—which, in turn, brings in more bookings.
Christine shares her favorite ways to create a seamless, stress-free experience for her families, from clear communication to making sessions fun and memorable. She also dives into how she maintains work-life balance while running a thriving photography business, proving that success doesn’t have to come at the expense of your personal life.
Christine has put together a free resource to help photographers like you get more Google Reviews and optimize them for SEO. If you’re ready to start using reviews as a powerful marketing tool, be sure to grab her “Get Glowing Reviews” freebie here: DOWNLOAD.
Want to hear more of Christine’s game-changing strategies? Listen to the full episode of the RAW Edit Podcast on:
🎧 Spotify
🍏 Apple Podcasts
And don’t forget to leave us a review on your favorite platform—it helps more photographers find the podcast!
If you would like to become a guest on our podcast please submit an application.
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